Cultural Sensitivity
Assume you are given the task of developing retail packaging for a new product. The product and package will be produced in a small town in China and
August 7, 2017Computers, Technology and Criminal Justice Information Systems
August 7, 2017Competency 309.2.4: Cultural Sensitivity – The graduate demonstrates sensitivity to cultural differences that impact business practice in foreign markets.
Objective 309.2.4-05: Describe how specified multicultural issues may impact the marketing approach for given products in a given market.
Objective 309.2.4-06: Explain how cross-cultural communication issues affect marketing strategies.
Objective 309.2.4-07: Evaluate the impact of specified cross-cultural ethical differences on marketing strategies.
