advantage of amazon

Investigate the business plan for amazon reports about the comtitve advantage of amazon over traditional business why amazon e-business model is successful and the
people all over the world trust them.consider the following points to make the report: introduction /history of amazon.com and how amazon expanded the online business.
competitve advantge over other businesses B2B and B2C strategies
marketing plan operating business such as customer services, online payment, inventory and logistic, security and risk management conclusion and references.