Write a marketing plan based on the Dillards retail chain opening the restaurant you have chosen inside each of their retail outlets.
Use facts about Dillards where you can and use your imagination and innovation when you cant.
Note: Dillards opening restaurants is fictional only relevant for this exercise.
Your marketing plan will be a minimum of 12 pages in APA format and will include a title page, an abstract page, a minimum of 9 pages of text, and a reference page.
CAUTION: the APA format is very specific as to margins, headings, layout, title, abstract, page numbering, citations and references.
Headings and page numbers to assist in the navigation of the report are also required.
Use of APA style guide is required.
Writing the minimum will not get the better grades, writing more will.
DO not add to the marketing plan more than I ask.