Explain what the specific key environmental forces are that created an opportunity for your company.
Create a plan that organizes the physical and monetary needs to accomplish the goal of 15% sales plan.
August 5, 2017Describe one scenario in which you experienced each of the following types of customer service: The Freezer, The Factory, and The Friendly Zoo.
August 5, 2017Explain what the specific key environmental forces are that created an opportunity for your company.
Write a 1,050-word report using your company or one with which you are familiar (if you prefer, your facilitator can assign one to you). Answer the following questions for your chosen organization.
- Explain what the specific key environmental forces are that created an opportunity for your company.
- Identify if there have been changes in the purchasing patterns of your organization’s target market in recent years.
- Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
- Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
- Analyze what lessons you might learn from the Geek Squad case study.
