Explain what the specific key environmental forces are that created an opportunity for your company.
What are the two meanings of corporate ethics in organizations today?
August 5, 2017Examine two ways that companies can recruit qualified job applicants.
August 5, 2017Explain what the specific key environmental forces are that created an opportunity for your company.
Watch the video case study Geek Squad: A New Business for a New Environment.
Read the case study discussion on pp. 88-89 of the Marketing text. Keep this case study in mind as you complete this assignment.
Write a 1,050-word report using the company Verizon Wireless. Answer the following questions for your chosen organization.
- Explain what the specific key environmental forces are that created an opportunity for your company.
- Identify if there have been changes in the purchasing patterns of your organizations target market in recent years.
- Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your companys marketing efforts and product offering in the future.
- Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
- Analyze what lessons you might learn from the Geek Squad case study.
