Explain the MC=MR Rule. Describe the market structures to which this rule applies.
Determine the implications for each of the computed elasticities for the business in terms of short-term and long-term pricing strategies.
August 5, 2017Consider the validity of your resources carefully before using them in academic papers. It is recommended to use examples from your professional experience where possible, or build from your learning in the discussion boards.
August 5, 2017Joseph Farms, Inc. is a small firm in the agricultural industry. They have asked you to help them complete the limited data they have gathered in an effort to enable effective decision-making. Some work can be done using MS Excel but it must be copied to an MS Word file for the final submission of this assignment. To assist Joseph Farms, Inc., respond to the following:
- Using MS Excel or a table in MS Word, complete Table-1 (Joseph Farms, Inc., Cost and Revenue Data).
- Assume that the price is $165.
- Assume the fixed costs are $125, at an output level of 1.
- Assume that the data represents a firm in pure competition.
- Show your calculations.
- Explain the MC=MR Rule. Describe the market structures to which this rule applies.
- Create a chart to illustrate the data in Columns 9 and 10.
- Describe the profit maximizing (or loss minimizing) output for this firm. Explain why or why not there is an economic profit?
- Explain why a firm in pure competition is considered to be a “price taker.”
(Assignment continues below Table-1.)
Table-1: Joseph Farms, Inc., Cost and Revenue Data
| Column 1 | Column 2 | Column 3 | Column 4 | Column 5 | Column 6 | Column 7 | Column 8 | Column 9 | Column 10 | Column 11 |
| Output
Level |
Price per unit | Total Fixed Cost | Total Variable Cost | Total Cost | Average Fixed Cost | Average Variable Cost | Average Total Cost | Marginal
Cost |
Marginal Revenue | Total Revenue |
| 0 | $ – | NA | ||||||||
| 1 | $ 113.00 | |||||||||
| 2 | $ 213.00 | |||||||||
| 3 | $ 300.00 | |||||||||
| 4 | $ 375.00 | |||||||||
| 5 | $ 463.00 | |||||||||
| 6 | $ 563.00 | |||||||||
| 7 | $ 675.00 | |||||||||
| 8 | $ 813.00 | |||||||||
| 9 | $ 975.00 | |||||||||
| 10 | $ 1,163.00 | |||||||||
- Using the data in Table-1 (Joseph Farms, Inc., Cost and Revenue Data), complete Table-2 (Joseph Farms, Inc., Revenue/Profit/Loss Data). Show your calculations in summary form.
- Using the completed data in Table-2 (Joseph Farms, Inc., Revenue/Profit/Loss Data), Identify the break even output level for this firm.
Table-2: Joseph Farms, Inc., Revenue/Profit/Loss Data
| Output
Level |
Price | Total Revenue | Total Costs from Table 1 |
Profit or Loss |
| 0 | ||||
| 1 | ||||
| 2 | ||||
| 3 | ||||
| 4 | ||||
| 5 | ||||
| 6 | ||||
| 7 | ||||
| 8 | ||||
| 9 | ||||
| 10 |
