Explain H-D’s competitive advantage in Global Markets.
Explain in detail what role the PMI plays and what are its requirements for membership.
August 5, 2017Identify the four bases of Market Segmentation and give three market segmenting variables that demonstrate each of the four bases.
August 5, 2017Review the initial scenario and the Strategic Business Plan presented in the previous assignment (Harley-Davidson: Business Overview for New Planning Team Members) to make sure that the requirements of the Board and the Part II Strategic Plan are met. In order to meet the requirements of the Board, you will prepare the final Strategic Business Plan—Part II—Strategic Plan to the Executive Board. Ensure your strategic plan is thorough, succinct, and complete. Challenge yourself to link the targets to specific initiatives you have identified in the Strategic Plan you are developing for H-D.
Your written report should include a title page, table of contents, executive summary, and each of the following sections in an 8- to 12-page report:
Part I: Global Economy & Factors Affecting H-D
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- Identify H-D’s Motivations & Risks
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- Motivations for Expansion
- Risks in Expansion
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- Explain H-D’s competitive advantage in Global Markets
- Determine and explain entry strategies for global expansion
- Recommend an Internet approach/strategy for H-D
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- How the Internet adds value
- Internet Business Models
- Competitive Strategies
- Leverage E-Business Capabilities
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