Evaluate the critical importance of an effective customer communication process.
Describe your rights and remedies for the damages caused by the government’s delay.
August 5, 2017Create a communication plan for disseminating your action plan to all of the stakeholders.
August 5, 2017LP4 Assignment: The Role of Promotion in the Marketing Mix and Sales Process
This assignment will assess Competency 3: Evaluate the critical importance of an effective customer communication process.
Directions
As we know from our studies, a promotional strategy is the plan for using the elements of promotion–advertising, public relations, sales promotion, personal selling, and social media–to meet the firm’s overall objectives and sales / marketing goals. Based on these objectives, the elements of the promotional stratey become a coordinated promotion plan. With product, distribution, and price, the promotion plan becomes an integral part of the total marketing strategy for reaching the target market.
Imagine that you are the promotional manager for a new line of cosmetics targeted to preteen girls. It’s your job to decide which promotional mix elements–advertising, public relations, sales promotion, and personal selling–should be used in promoting it. Your manager mentions that the company is trying to cut costs in every department, so you should aim to use marketing strategies that yield the best returns for the least amount of money for this target market.
Write a 500-600 word promotional plan for this product. Explain your choice of promotional mix elements given the nature of the product, the stage in the product life cycle, target market characteristics, type of buying decision, pull or push strategy, and economic considerations.
Submit this assignment to your instructor via the dropbox “LP4.1 Assignment: The Role of Promotion in the Marketing Mix and Sales Process.” This assignment is worth 110 points and will be graded according to the Graduate General Writing Assignment Rubric.
