BUS 4951
Course Textbook: David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases [VitalSource Bookshelf version] (15th ed.). Retrieved from https://www.vitalsource.com/textbooks?term=9780133740356
Assignment 1
Question 1
Describe the process of performing an external audit in an organization doing strategic planning for the first time. Your response should be at least 200 words in length.
Question 2
Explain the process of an internal audit and how an organization can identify their strengths. Your response should be at least 200 words in length.
Assignment 2
Below, Read Case study “Excellent Strategic Management Showcased: Priceline.com Inc.”
As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:
Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.