Assignment 3: Benefits of Business Analytics
Business analytics can provide a significant benefit to organizations. If the organization utilizes business analytics and analyzes the data correctly, they will be able to make informed decisions that will benefit the organization in many ways. They could use it to make decisions to address not only short-term company goals but also long-term strategic planning.
Using the Argosy University online library resources and the Internet, research two businesses within the same industry; one that utilizes business analytics and one that does not. Select at least 2 scholarly sources for use in this assignment.
Respond to the following questions: