Strategic Critique

Using an advertisement (whiskas) of your choosing to illustrate your argument, research and write a paper on strategy as it might apply to advertising. You will be required to research

scholarship on strategy.  You will then write a paper critically analysing an advertisement of your choosing based on your research into the theory of strategy.

slogan: Feeding Your Cat’s Instincts
In this analysis you will be assessed on your ability to consider all of the following:
– Your understanding of strategic theory(like how the texts and image engage, how did they cooperate together concepts to achieve objective, what about focus)
-Argument and Evaluation is important, be more specific!!!!!
– Your ability to critically analyse both the intent of, and concept/s behind, the advertisement
– Your ability to comment on the advertisement’s execution
– The structure, balance and coherence of your argument
– Structure, grammar, spelling and your ability to communicate succinctly
– You must reference at least 5 academic sources to substantiate your argument
Word count: 1,500 words
Due :18, Augus