Produce a 2500 word CUSTOMER FEASIBILTY ANALYSIS report for you own entrepreneurial dream’. The report must be no more than 2500 words. All tables/figures etc, MUST be in a separate clearly presented appendix which should be no more than 10 A4 sides in length. The file size of both the report and appendix must not exceed 10 MB.
( I CHOSE THE BUSINESS PLAN OF ING A HALA RESTAURANT IN LIVERPOOL AS THERE ARE NOT MANY HERE )
The proforma of the report MUST be as follows:
Section 1
Executive summary:
– Briefly sets out what follows
Section 2
Micro €“level market assessment:
– Overview of primary and secondary research undertaken.
– Target market and its pain identified: compelling benefits of your solution identified, with evidence that those in the segment are willing to pay a price that works.
– Target market size and growth rate.
– Options to grow into other segments.
Section 3
Macro level market assessments:
– Overall market size and growth rate .
– Macro-trends analysis to assess future market growth and attractiveness
Section 4
Macro level industry assessment:
– Five forces analysis: whether or not the industry is attractive
– Likely changes therein going forward.
Section 5
Micro level industry assessment:
– Any proprietary elements:
– Any superior organizational process , capabilities or resources identified that are not easily duplicated or limited
– Economic viability of business model established
– Revenue forecast with clear justification for figures predicted
– Customer acquisition and retention costs, and time required to obtain a customer
– Expected gross margins
– Capital investment required
– Expected break-even point
– Operating cash cycle characteristics.
Section 6
Team assessment:
– Mission, aspirations and prosperity for risk
– Teams ability to execute on the CSF’s in the industry
– Teams connectedness up, down and across the value chain
Section 7
Summary and conclusions:
– Why this opportunity is or is not attractive and on what one or at most two domains you rest you case

FOCUS also on the following for the feasibility report :
– is it a product or service
-who my market or customers are?
-problems and opportunities
(location/ promotion/costs/price/demand)
-Value chains
Profit/ revenue
-CSF critical success factors:
VAT registered or not