marketing audit or a situational analysis
Explain what is a marketing audit or a situational analysis which is the same thing, this will be for the
first paragraph.. Then i want you to develop the situational analysis by analyzing 1 the PESTLE tool, 2
the five forces tool by porter, and 3 the SWOT analysis. it is a theoretical essay.. it is very important
that you use at least 5 or 6 references.. i want you to describe and explain the tools, then criticize
them by showing their advantages and disadvantages.