The purpose of this task is to encourage students to identify and prepare a written critique of arrange of features relating to an organisation’s social media presence and strategy.
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Assignment 1
Task
ResearchReport
Purpose
Thepurposeof thistask is toencouragestudentstoidentifyandprepareawrittencritiqueof arrangeof features relatingto anorganisation’ssocialmediapresenceandstrategy.
LearningOutcomes
Thefollowinglearningoutcomesarereinforcedin thecompletionof thistask:K1,K2,K4,S1,A1andA2.
Requirements
Studentsarerequiredtopreparearesearchreportof approximately2500words.Studentsarerequiredto selectfrom alistof organisationsandprepareananalysisoftheorganisation’ssocialmediapresenceand
strategy.
Studentsshouldreportan analysisandevaluationof thefollowingaspectsinrelationtotheirselected organisation:
· Socialmediapresence
· Socialmediaaudience
· Socialmediamarketing
· ethics,privacyandsecurity
· Socialmediatechnologies
Selectone(1)from thefollowinglist of organisations:
· Zappos
· GeneralElectric
· Woolworths
· SAP
· Deloitte
· CBA(CommonWealthBankof Australia)
· Allianz(insurance)
· MonashUniversity
Academic Presentation:
Reportsshouldbe presentedas abusinessstylereport,includingtitlepage,executivesummary,tableof contents,introduction,bodyencompassinganalysisanddiscussion,conclusion,andreferencesinaccordance with:
· GeneralGuideto Referencing:http://federation.edu.au/ General-Guide-to-Referencing-2014.pdf
· GeneralGuidetoWritingand StudySkills:
data/assets/pdf_file/0015/164121/FedUni-
http://federation.edu.au/ Skills.pdf
data/assets/pdf_file/0018/190044/2014-General-Guide-to-Writing-and-Study-
Submission:
Thistaskwillbemarkedbythecourselecturerand/ortutors.Studentswillberequiredto submittheirwritten reportviaMoodle.
PleaserefertotheCourseDescriptionfor informationregardinglateassignments,extensions,special consideration,andplagiarism.CompulsoryTurnitinsubmissionforAssignment1.Areminderall academicregulationscanbeaccessedviatheuniversity’swebsite,
see:http://federation.edu.au/staff/governance/legal/feduni-legislation
FeedbackandMarks:
FeedbackandmarkswillbeprovidedinMoodle.MarkswillalsobeavailableinFDLMarks.
AssessmentCriteria&Feedback