Who benefits from the airline industry consolidation?
How lack of Marketing And Promotion causes low cd sales
August 3, 2017Qualitative and Quantitative Methods
August 3, 2017
Who benefits from the airline industry consolidation?
REPORT CONTENT (Your report should cover the following topics):
1. General environment: Summarise the recent background in the performance of the airline industry, with reference to the impact of low cost operators on the market.
2. Air travel demand and supply: Analyse the drivers of air travel demand and discuss how elasticities depend on different categories of passengers (business / leisure). Analyse the structure of costs, economies of scale within the sector and discuss pricing strategies.
3. Market structure and competition policy: Assess the concentration of the sector. Discuss the regulation / deregulation of the airline industry and try to identify what should regulator consider when deciding on mergers in the industry
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