HOW TO BUILD A BUSINESS There is a difference between building a business and building a lasting business. A business is a legalized entity that engages itself in the process of buying and selling of goods and services to the customers. A business may manufacture its own products or it may sell the products of another company. There are different types and levels of businesses. Therefore, for one to build a business they need to identify the type and the level of the business they want to build. These factors are such as capital, the market, location, and the demand and supply in the market. Businesses are of two categories.