complete this assignment based on any industry of your choice
Part A: ( 2 page)
critically analyse the role of internet in this industry. has internet changed the way this industry operates in any significant ways?
Part B
Identify two competing e- businesses whiting this industry. to make your analysis more interesting, it s recommended that you choose two e-businesses with different positioning. (groupon and socialliving)
Critically analise,compare and contrast the e-business on their marketing mix strategies ( product, price, distribution,communication).
which one has a superior marketing mix strategy and why?