Choose a leading international retailer or major super market business and critically analyse the marketing mix adopted by the company in the last three years.
Fundamentals of Constitutional and Administrative Law
August 3, 2017Kmart’s International Marketing Environment
August 3, 2017Choose a leading international retailer or major super market business and critically analyse the marketing mix adopted by the company in the last three years.
Choose a leading international retailer or major super market business and critically analyse the marketing mix adopted by the company in the last three years.
The chosen retailer is metro cash&carry
Report Format:
O Introduction.
O Methodology.
O Main Findings.
O Conclusions.
O Recommendations.
O Bibliography.
Creativity, originality and critical analysis will be expected from each student and a link between theoretical concepts and practical business examples.
REQUIRED READING
HEIZER, Jay & RENDER, Barry (2004) Principles of Operations Management, London: Pearson Prentice Hall (5th ed.
