This exam covers textbook material from Chapter 1 through Chapter 7. To complete the exam, respond to the three essay-response items presented. Each item is worth […]
Introduction: Services provide an additional form of revenue for companies. The service component can be a standalone offering, or a component of a product offering. In […]
Introduction: There are a variety of communication platforms to reach customers. Some of the newer forms of communication include social media and mobile marketing. In addition, […]
Media does not evolve in isolation. Observe the cross-pollination and media acceptance between the arts (see movie below) and comment in your answer. Pick a scene […]
Work Individually to analyse the HBS Brief Case: Altius Golf and the Fighter Brand (913578-PDF-ENG) , your write-up should include the following key elements, Situation analysisSummary […]