Research and discuss the development of the iPhone. How was it created? How was it a disruptive innovation? How did it move through the Adoption curve […]
Assignment #2: Test Market Designs Please recommend a test market design and address the associated questions for 2 of the following 5 scenarios. In your answer, […]
Visit Quantcast.com or similarweb.com and obtain traffic data for one or more sites that interest you. Better yet, visit both and compare the data you get […]
For this individual assignment, you are asked to produce a fully referenced Industry Briefing Paper for the Marketing Director of a company of your choice. Note, […]
six macro forces that marketing leaders ought to take into account when developing a marketing strategy. Choose one of the macro forces and write a brief […]