An evaluation of a companys stock performance for the last one year. You are also to review THE COMPANYS past and current stock performance. The assignment […]
Essay 5_13: Define brand-product matrix, explain its three (3) components, and create an example of one based on a brand/product with which you are familiar. Then […]
You should begin working on the Stand-Alone Project early in the course. Each assignment provides a benchmark for completing the Stand-Alone Project in a timely manner […]
Essay 3_07: Explain the following six (6) strategies: experiential marketing, one-on-one marketing, permission marketing, mass customization, aftermarketing, and loyalty programs. Then, identify a brand for each […]
Essay 1_01: Textbook: Keller, K. L. (2003). Strategic brand management: Building, measuring and managing brand equity (2nd ed.). Upper Saddle River, NJ: Prentice Hall Describe the […]