Evaluate and estimate future trends in relation to your campaign based on a demonstrated proficiency in the general language of technology and relevant tools.
Write a research paper about the company ‘YELP’ – 10 Pages
August 4, 2017Develop a professional career goals statement that is suitable for use on your resume. Explain the rationale
August 4, 2017Evaluate and estimate future trends in relation to your campaign based on a demonstrated proficiency in the general language of technology and relevant tools.
COM 656: Campaign Outline Guidelines and Rubric
Prompt: For Milestone Three, you will draft your campaign outline with your final selection of the three to five digital tools that will be employed. Compose a digital campaign outline that develops the campaign and the brand imaging strategies:
- Identify current social trends related to the campaign.
- Identify the target audience.
- Identify the three to five digital tools that you recommend for the campaign.
- Describe brand imaging strategies (remember, you want to capture a consistent theme).
- Evaluate and estimate future trends in relation to your campaign based on a demonstrated proficiency in the general language of technology and relevant tools. How can the tools you recommend be employed to capture future trends?
Remember that this is an outline, not a final version of the campaign. However, this should be a solid start to your campaign.
Format: Double-spaced Word document, 12-point Times New Roman font, one-inch margins, APA format, two to three pages in length (not including title page and references).
Instructor feedback: Students can find their feedback in the Grade Center.
Rubric
| Critical Elements | Exemplary | Proficient | Needs Improvement | Not Evident | Value |
| Social Trends | Meets “Proficient” criteria and uses clear and relevant examples
(14-15) |
Identifies current social trends and describes how the company should be communicating
(12-13) |
Does not sufficiently describe current social trends to establish how the company should be communicating
(11) |
Does not identify current social trends
(0-10) |
15 |
| Target Audience | Meets “Proficient” criteria and shows how the digital tools can be used to reach the target audience
(14-15) |
Identifies the target audience, using clear and specific examples
(12-13) |
Does not sufficiently identify the target audience and/or does not use examples
(11) |
Does not identify the target audience
(0-10) |
15 |
| Digital Tools | Meets “Proficient” criteria, and tools selected are varied and unique
(9-10) |
Recommends three to five digital tools for the digital campaign and substantiates recommendations with research
(8) |
Recommends three to five digital tools, but recommendations are not substantiated or well suited to the company
(7) |
Does not recommend three to five digital tools
(0-6) |
10 |
| Brand Imaging Strategies | Meets “Proficient” criteria, and brand imaging strategies use an engaging theme
(23-25) |
Effectively describes brand imaging strategies that will be employed, using specific and relevant details
(20-22) |
Describes brand imaging strategies but does not use details
(18-19) |
Does not describe brand imaging strategies
(0-17) |
25 |
| Future Trends | Meets “Proficient “criteria and uses research to substantiate ideas
(23-25) |
Evaluates future trends and recommends how to engage upon these trends
(20-22) |
Does not sufficiently evaluate future trends or recommend how to engage upon these trends
(18-19) |
Does not evaluate future trends
(0-17) |
25 |
| Articulation
of Response |
Submission is free of errors related to citations, grammar, spelling, syntax, and organization and is presented in a professional and easy-to-read format
(9-10) |
Submission has no major errors related to citations, grammar, spelling, syntax, or organization
(8) |
Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas
(7) |
Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas
(0-6) |
10 |
| Earned Total
Comments |
100% | ||||
