Competitive Intelligence about Ralph Lauren

Case study
November 23, 2020
Education Leadership
November 23, 2020
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Competitive Intelligence about Ralph Lauren

my team member and I have been asked to conduct Competitive Intelligence about the assigned company’s domestic (U.S. only) marketing activities. Create a report reviewing their use of the marketing mix since January 1, 2018.
I have chosen the pricing section, please follow the instructions from the word document attached below ( from p.13 through p.15 ).
thank you.

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