1-Consider the question throughout- how does each point make contribute to an answer to this question . 2- Know what you are talking about- do not include technical terms, names, quotes from books, just to impress the reader- only if you find them useful to help you express your answer to the question. 3- Quote research evidence (with names and dates in brackets if possible) to back up your points wherever you can. Spend a few lines explaining what the particular author(s) did or said and then another couple of lines explaining what their work proves or disapproves in connection with the question you are answering. 4- Be critical. If you consider that someones theory or experiment is inadequate or faulty in some way, say so and say why do not make a big thing of it; just do it clearly and simply, then move on. 5- Get used to the idea that in psychology there is rarely just one generally accepted answer. Many essays will require a on the one hand¦..but then on the other¦.. sort of approach