e-marketing report

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e-marketing report

e-marketing report In this task, you are required to select any company of your choice, then write a business report (see the Q-manual) analysing and recommending appropriate eMarketing strategies. The intended audience of this report is senior management of the company that you have selected “ assume that the reader has limited knowledge of current eMarketing trends. The report should: Breifly describe the company and the market in which it operates; Provide a detailed description of the company’s current marketing strategies; Provide a critical analysis of current digital trends and activities in the microenvironment; Describe key areas where digital marketing technology will impact on the industry and company over the next two years; Make recommendations for changes to the company’s eMarketing approach; Include a clear action plan. Small to medium size enterprise recommended but not a must

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