Global Communication

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August 15, 2017
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Global Communication

Global Communication Paper instructions: Chapter 5 discussed some of the challenges that we encounter when trying to communicate across different cultures. Marketing a single product or service to several different cultures is a great example. Search for international ads on YouTube using key words such as, œcell phone ads China or œDomino pizza in India. Compare them to a similar ad created in the United States. Answer the following questions: 1. What are some differences you see in the advertisement? 2. How do they inform about the cultural values of the commodities shown in the advertisement?

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