Marketing Research
There are a number of ways you can incorporate variety into your writing. This lecture focuses specifically on two: 1) sentence length, and 2) sentence function.
August 15, 2017Your least favorite teacher: fluid and fixed mindsets
August 15, 2017Marketing Research
Complete brief about specific segment of the market to a specific brand
The product: Gillette Mach 3
SWOT analysis
competitors complete comprehensive case
Promotion plan to reach the target segment
Marketing strategy ( Marketing communication)
How the consumer reach in terms of( How the consumer see the world and themselves):
Perception
The consumer self
Motivation,
values and lifestyle
How the consumer can decide ( Consumer as decision maker
Learning
Attitude
Individual decision making
The consumer social group
Group influence and opinion leadership
Buying Performa
Finally, Recommendation for the brand ( how it can used all of this information about its costumers to improve the product advertisement)
