Must include:

-Uses of social media in sales and proof/research of its success

-What is prospecting? How does it differ from marketing?

-History or sales prospecting prior to the invention of social media and the internet

-How is selling personal lines insurance (personal auto, home, and life insurance) different from selling a material or consumable product?

-Any research supporting the success of social media selling/prospecting as it pertains to personal lines insurance

Course of study: Communication Studies

Master Program. Honors Program.