Essay 5_13: Define brand-product matrix, explain its three (3) components, and create an example of one based on a brand/product with which you are familiar. Then define breadth of branding strategy and include discussion on its three (3) important factors. Lastly, define depth of branding strategy and discuss three (3) reasons marketers follow this strategy. (25 points) (A 1-page response is required.)Essay 5_14: Explain what a brand hierarchy is and discuss its purpose. Then discuss the four (4) levels of a brand hierarchy, according to Jean-Noel Kapferers classification system, providing one (1) example of each from a brand in either the company you work for or from a company with which you are familiar. Finally, discuss the role that brand extensions play in the brand equity of the firm. (25 points) (A 1-page response is required.)Essay 6_15: List and explain three (3) strategies for reinforcing a brand and three (3) strategies for revitalizing a brand. For each of the six (6) strategies discussed, give an example that is NOT found in your textbook. (30 points) (A 2-page response is required.)Essay 6_16: Your text (Keller, 2003, pp. 697-719) discusses ten (10) steps for building global customer-based brand equity. Briefly explain each step and give one (1) recommendation for making it work or one (1) mistake to avoid. (20 points) (A 1-page response is required.)