vertical and horizontal analysis and a ratio analysis of a company

perform a vertical and horizontal analysis and a ratio analysis. Then  interpret these analyses for your audience, as well as researching competitor information. l use the information from your analysis and research  as well as the information  gathered from the weekly Financial Accounting Projects to come to a decision about whether you would recommend investment in the company or not.
Workbook from Module 01:
Page 1 – Complete the vertical and horizontal analysis calculations for the figures you collected in the Module 01 Financial Accounting Project.
Page 2 – Complete the financial ratios on the second page of the workbook you started in Module 01.

Research Paper:
Introduce your company to your audience. Share company history, values, goals, product lines, industry challenges, and any other interesting facts you find. Share what industry or industries your company operates in. Who are their major competitors?
Analyze the horizontal and vertical analysis you completed in the workbook. Choose three items from each analysis that you feel are important to highlight, positive or negative. Share what these items mean in terms of the company’s performance and your recommendation to invest or not to invest based on these figures. Remember to support your recommendation with the figures calculated in your analysis.
Analyze the ratio analysis you completed in the workbook. Address each area of ratio analysis: liquidity, solvency, asset management, profitability, and market analysis. Interpret these ratios, and explain what they mean for your company, supporting your explanation with your calculations.
Locate or calculate at least 5 key ratios from your company’s main competitors. Compare your company to the competition and explain which company is performing better. Support your explanation with your calculations or research of the competition.
Advise your audience as to whether to invest in the company you chose, with a summary of why you advise this, which your work above should be supporting.

Remember to use proper APA formatting for your research paper, including a cover page, in-text citations, and a reference page. Your finished research paper should be 4-6 pages long.
Research paper in Word.
Company analysis in your Excel Workbook

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