Directions:

Select either an international service organization or a multinational corporation and conduct a preliminary assessment of their website.

In your review:

• Explain your initial impression of the organization based upon your initial review of their corporate website.
• Analyze their Vision, Mission and Goals  in reference to the company’s competitive strategy, branding and messaging
• Analyze the company’s strategic approach to globalization and their approach to competition, sustainability, CSR, marketing, analysis (external, internal, industry), and cross border issues
• Examine the company’s financials included in their most recent annual report and review the profit margin statement from the CEO. What conclusions can you draw from their financial statements?
• Evaluate the firm’s Corporate Ethics and Corporate Social Responsibility Policy. What expectations are presented in the policy? Explain the tangibility of the company’s policies
• Include an organizational assessment using SWOT or Porter’s Five Forces
• Explain the company’s capacity to be able to fulfill strategic missions while increasing profit margin
• Include an Introduction and Summary statement in your review.

Your paper should be between 7 -10 pages in length, in correct APA format and use 4-5 outside sources.

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