Microeconomic and Macroeconomic Report

Part 1 Microeconomic

TASK
This assignment accounts for 35% of the module mark.  Your task is to identify and use THREE stories from the national print press that enable you to discuss examples of firms that are either:
1) Merging;
2) Attempting to take over other firms;
3) Diversifying;
4) Expanding fast

You should, with reference to relevant microeconomic concepts:
1) Analyse the firm strategies followed in each case;
2) Assess the likely impact on the specific firms themselves;
3) Assess the likely impact within the specific industries in which the firms are active;
4) Assess the extent to which the specified firms’ performances and objectives are in the public interest

You will need to register for the free financial times account.

First article: attempt to take over

http://www.ft.com/cms/s/0/2698b7fa-293e-11e4-9d5d-00144feabdc0.html#axzz3B3OWNMuF

Second article: expansion

http://www.ft.com/cms/s/0/175a49ce-26c4-11e4-8df5-00144feabdc0.html#axzz3B3OWNMuF

Third article: Diversity/ undiversifying

http://www.independent.co.uk/news/business/cooperative-group-sells-774-pharmacies-for-620m-9615514.html?origin=internalSearch

OBJECTIVE
The aim of this assignment is to assess your knowledge andunderstanding of a range of microeconomic concepts including: demand and supply, elasticity, market structures, profit

maximisation, and theories of the firm.  You should demonstrate your ability to produce a written report and communicate relevant information and concepts.

Your report should show that you canapply:
–  relevant substantive microeconomic concepts to your chosen stories.
–  relevant research skills including selecting appropriate sources, accurately citing  and
referencing sources and avoiding plagiarism.

You will be assessed on the quality of your report presentation (appearance of your submission DOES matter) as well as on written content. You should demonstrate awareness of

microeconomic concepts and be able to apply them in a real-world context.

To emphasize, your report must analyse the firms’ situations from an economist’s viewpoint and must therefore make use of relevant microeconomic concepts.

REQUIREMENTS
•    Summary: Begin with a summary of the three articles and your approach. (200 – 250 words)
•    Three stories – description, explanation and analysis: Write 300 – 400 words of text PER article
•    Conclusion: A brief assessment of your analysis for the three stories. (200 – 250 words)
•    Your total word count should amount to between 1,300 – 1,700 words.
The word count does not include diagrams, references, bibliography or appendices.

REPORT DETAILS
•    Produce your report in a clear structured way.  Follow this format:
–    A front cover to your report, with your name, ID number and title.
–    The second page should list the contents of the report.  It should identify each story by reference to its title, newspaper used (with date), reporter (if given) and page number.
–    Use stylistic devices such as bold, underline, italics, or large font to add emphasis where suitable, e.g. to titles.
–    Each article covered in the report should be identified with a clear heading.
–    On the last page of the report you should list your references.  This should include all three articles and any other sources that you have used.  References must be written using the

Harvard referencing style.
–    Remember that the Turnitin plagiarism detection software will compare your report against an extensive body of published material, including the sources of the three stories.  Your

referencing must acknowledge all source material, including the original source of the three stories.
–    The format of your report should be a word document.

WHAT SHOULD YOU INCLUDE IN YOUR REPORT?
•    Clearly summarise the information given in the story and identify relevant microeconomic concepts that aid your understanding of the strategy being pursued.
•    Credit is given for information on the specified firms that is obtained from other sources and add to your summary and analysis. These must be appropriately referenced using the

Harvard system.
•    Credit is given for relevant terminology and theory that you introduce to help your analysis.
•    A clear understanding of the microeconomic concepts used should be demonstrated e.g. use of diagrams to explain the context.

Part 2 Macroeconomic Report

TASK
You should create a report that compares the economic profile of a Brazil and France

OBJECTIVE
Your report should demonstrate that you can use ICT skills to support your work as an economist, particularly those introduced during the lab sessions for this module.  You will be assessed on

the quality of your presentation (appearance of your submission DOES matter) as well as on written content. You should demonstrate awareness of important macroeconomic indicators and be

able to draw meaningful comparisons between the two countries on the basis of these. You should be able to display AND discuss your data appropriately.

REQUIREMENTS
Your report should compare some key features of the two economies, brazil and FranceChoose features that are important, rather than trivial, and for which you can find data; for example:

•    Do the two countries have similar levels of economic activity?
•    Are the two country’s economies growing at the same rate?
•    Are both countries equally open to international trade?
•    Is the standard of living the same?
•    Is labour productivity the same?
•    Try to look at long-run trends, not just the most recent figures, so that you can report on whether the relationships you describe are increasing or decreasing or staying roughly

constant.

The format of your report must be a word document and you should:
•    Write a minimum of 800 words of text, maximum of 1300 words.
•    Begin with a text-only summary of no more than 150 words in which you briefly summarise the comparison you have made.
•    Explain your choice of variables and their meaning.
•    Include tables imported from Excel and graphs imported from Excel or PowerPoint. At least one table should involve calculations, for example of growth rates or of ratios between two

measurements.
–    Use stylistic devices such as bold, underline, italics, or large font to add emphasis where suitable, e.g. to titles.
•    Follow your report with a list of references to web-sites where further information is available. Use Harvard referencing. Annotate each item in this list with a brief description of what

sort of information is available.

RESOURCES

Use http://data.worldbank.org/ for all the data required. Click on indicators, Agriculture irrigated land, databank, this will bring up the menu that allows you find all data for graphs. On the right

hand side click country and choose brazil and France then under series you can find GDP, national accounts etc and the time series 1990-present.

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