Assignment: Professional Selling and Sales Promotion
Analysis of the play Woyzeck by Buchner
August 7, 2017Money and capital markets
August 7, 2017Assignment: Professional Selling and Sales Promotion
You will prepare an audiovisual sales presentation that is supported by creative sales promotions as you assume the role of the new marketing associate for U Drive Transport.
Scenario
The car sharing business has grown in popularity throughout the world in densely populated major city centers. Over the past few years, U Drive Transport company has dominated the United States marketplace as a premier car sharing business. You have recently accepted a job with U Drive Transport as a marketing associate to help the company expand into the global marketing environment. To familiarize yourself with the car sharing business, visit the websites of competitors of U Drive Transport:
? Research “car sharing” on the Internet and research 2 competitors in this industry.
As the new marketing associate for U Drive Transport, you have been tasked with preparing a prerecorded presentation to train new account managers and sales representatives on the features and benefits of the U Drive Transport product offering. Additionally, you must provide training on the seven steps (slides #4–10) of the personal selling process located in your text (Chapter 17) and in the steps below.
Follow the directions for executing this Assignment.
? Make sure you either have a built-in microphone in your computer or a headset with working microphone in order to able to complete this audio visual presentation Assignment.
Directions for Executing this Assignment:
?Watch the video on U Drive Transport by clicking on the video icon.
http://extmedia.kaplan.edu/business/Media/MT219/UDT/index.html
?Register for a FREE Brainshark® account (© 2014 Brainshark): Click Here
?Visit the Brainshark website and familiarize yourself with the free presentation tool that you will use to record the sales training: Click Here for the home page and access their tutorials.
?Review the following document: Explaining a Process
https://kucampus.kaplan.edu/DocumentStore/Docs10/pdf/typestools/Explaining_a_Process.pdf
?Prepare a 10 slide sales training presentation using Microsoft PowerPoint, providing
perspectives on the following topics to train new account managers and sales representatives:
?Slide 1: Overview of the U Drive Transport brand
?Slide 2: Three features and benefits of the U Drive Transport product offering
?Slide 3: Introduction to the U Drive Transport Personal Selling Approach (Decide on Traditional or Relationship Selling and explain)
?Slide 4: Step 1 in the personal selling process: Generating Leads
?Slide 5: Step 2 in the personal selling process: Qualifying Leads
?Slide 6: Step 3 in the personal selling process: Approaching the Customer and Probing Needs
?Slide 7: Step 4 in the personal selling process: Developing and Proposing Solutions
?Slide 8: Step 5 in the personal selling process: Handling Objections
?Slide 9: Step 6 in the personal selling process: Closing the Sale
?Slide 10: Step 7 in the personal selling process: Following Up
?Upload your PowerPoint presentation to Brainshark and record a formal oral presentation explaining each slide in detail.
?Upon completion, capture the Brainshark presentation link. Create a new slide in your PowerPoint presentation and paste the link on the slide.
?Submit your PowerPoint presentation to the Unit 9 Dropbox for grading.
Directions for Submitting this Assignment:
Review the grading rubric below before beginning this activity. For additional help with your writing and APA citation, please visit the Kaplan University Writing Center. Compose your Assignment as a Microsoft PowerPoint presentation and save it as (Example: TAllen-MT219 Assignment-Unit 9.ppt). Submit your file by selecting the Unit 9: Assignment
