In 2009 Disney announced that it had acquired Marvel Entertainment, a comic book and action hero company for US$4 billion. How would you evaluate the value-creating potential of this decision?
In 2009 Disney announced that it had acquired Marvel Entertainment, a comic book and action hero company for US$4 billion. How would you evaluate the value-creating potential of this decision?
In 2009 Disney announced that it had acquired Marvel Entertainment, a comic book and action hero company for US$4 billion. How would you evaluate the value-creating potential of this decision?