In 2009 Disney announced that it had acquired Marvel Entertainment, a comic book and action hero company for US$4 billion. How would you evaluate the value-creating potential of this decision?

Assignment 2: Mergers and Acquisitions BUS 508
August 7, 2017
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In 2009 Disney announced that it had acquired Marvel Entertainment, a comic book and action hero company for US$4 billion. How would you evaluate the value-creating potential of this decision?

In 2009 Disney announced that it had acquired Marvel Entertainment, a comic book and action hero company for US$4 billion. How would you evaluate the value-creating potential of this decision?


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