Thats what did you do you just wrote on sentences i need more details plz
2 and 12 pages
i dont want it to look like qustion and you already used and have the source
Literature Review
E – Commerce Strategies.
Definition and origin of Omni-channel retailing:
Omni-channel refers to a multichannel approach to sales that seeks to provide the customer with seamless shopping experiences. It provides the customer with the capability of either buying products online from a mobile device or a desktop. Also, customers can shop in bricks and mortar store or by telephone.
It is a marketing strategy that begun way back 2003 whereby it has evolved from unfamiliar concept to trendy buzzword, to a critical component of successful marketing. Omni-channel began and mainly based itself on Customer Centricity in stores.
Its origin was figured out by Best Buy when they realized they could not beat Walmart on price. Therefore, the strategy ventured by Best Buy aimed at competing with Walmart to out do them in online retailing. It is in this regard that technology can blur the distinction between online and physical retailing, hence enabling the retailers and their supply chain partners rethink their competitive strategies.