Prepare a marketing plan to turn around Yue Sai. In your marketing plan, please answer the following questions:1. What positioning do you recommend Yue Sai have in China?
Determine what data you should collect on an ongoing basis and how you should use that data to make effective decisions aimed at balancing high occupancy with high per-room profitability
August 7, 2017According to the Transformational model, we redefine the science of psychology, effectively providing a unified ”science” and psychology of reality, allowing the nature of the object to determine the methodologies for learning about that object. What are the strengths and weaknesses of this model?
August 7, 2017Prepare a marketing plan to turn around Yue Sai. In your marketing plan, please answer the following questions:1. What positioning do you recommend Yue Sai have in China?
Prepare a marketing plan to turn around Yue Sai. In your marketing plan, please answer the following questions:1. What positioning do you recommend Yue Sai have in China? What are the pros and cons of a lifestyle positioning compared to a more concrete positioning on functional benefits? Who should be Yue Sai’s targeted customers?2. Should Yue Sai be an independent brand, or should it be linked in any way to Loreal brand? Why?3. How will you choose the price, promotion (objectives, message, mix of promotion methods), product (formulation and packaging), and distribution that will allow Yue Sai to reach both short-term and long-term goals?
