Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

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Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Prepare a 15- to 20-slide Microsoft® PowerPoint® presentation illustrating your promotional strategy.

Compile the information presented in your previous papers.

Include the following in the presentation:

  • Explain your promotional strategy for your product or service.
  • Include how you will use at least three of the following elements:

o    Advertising

o    Public relations

o    Digital marketing, including social media

o    Sales promotion

o    Direct marketing

o    Event marketing

o    Outdoor

  • Develop an initial budget for your plan.
  • Prepare a pie chart showing the dollars/percentages budgeted for each included marketing activity for the first year.
  • Provide justification for your choices.
  • Explain the evaluation and control methods you will use to measure the success of your plan.

Format your assignment consistent with APA guidelines.

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