Market Research

Determining who will buy your products or service takes research. There are many tools to help determine your target market. One of them gives the marketer a snapshot of the segment’s demographic and psycho graphic traits and consumer behaviors. It helps answer certain questions about your target segments:

Who are the targets?
What are they like?
Where can I find them?
How can I reach them?

Assignment

Primary Response: Within the Discussion Board area, write 300–400 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas.

Visit http://www.claritas.com/MyBestSegments/Default.jsp, and submit your zip code.
Do not identify your zip code or location where you live, but discuss the following with your colleagues:

List 1 customer segment, and discuss a few of the lifestyle traits associated with it.
Explain the social and life stage group.
Explain which segment fits you best.

Did any of the information surprise you? Why or why not?