Topic: A sport organisation or a sport event.

Description: [?]
Preferred language style: English (U.K.)

Presentation of the topic:

“Present an analysis of the website of a sport organisation or a sport event. How effective is the website as a means of promotion.”

Advised to chose one website and discuss/present analysis by using either slides or Power point.

Background Reading
Chapter 9 in Shank, M.D. (2005) Sports Marketing: A Strategic Perspective. New Jersey: Prentice Hall.
Additional Readings
Brown, M and Kreutzer, T (2002) Reducing Risk in Promotion: The Incorporation of Risk Management Principles by Sport Marketers, Sport Marketing Quarterly, 11 (4): 252-255
Chapter 11 in Beech, J and Chadwick, S (2007) The Marketing of Sport, London: FT Prentice-Hall.
Chapter 9 in Shilbury, D., Quick, S. & Westerbeek, H. (2003). Strategic Sport Marketing (2nd ed). Sydney: Allen & Unwin.
Chapter 16 in Jobber D (2007) Principles and Practice of Marketing, 5thedition, Maidenhead: McGraw Hill.