What is Omni-channel retailing?

You are assuming the role of the project manager for a company (you select the name) to provide a new product (Backpack with built in refrigerated pouch and radio module) to a customer ( U.S. Army, Ground Forces and Special Operations). Each week you will be presented additional information on the project and will be required to produce a weekly deliverable in support of the project.
August 7, 2017
Describe the story and explain the physics as clearly and detailed as possible The stories must be a one and half page each typed, please use 1 or 1.5 spacing , Include the number and the title of the story .
August 7, 2017
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What is Omni-channel retailing?

Smart Latfan Can Be Done By TONIGHT PLZ

Thats what did you do you just wrote on sentences i need more details plz 

2 and 12 pages  

i dont want it to look like qustion  and you already used and have the source

 

Literature Review

E – Commerce Strategies.

 

Definition and origin of Omni-channel retailing:

 

  1. What is Omni-channel retailing?

Omni-channel refers to a multichannel approach to sales that seeks to provide the customer with seamless shopping experiences. It provides the customer with the capability of either buying products online from a mobile device or a desktop. Also, customers can shop in bricks and mortar store or by telephone.

  1. Describe the origin of Omni-channel? Its reason for implementing it?

It is a marketing strategy that begun way back 2003 whereby it has evolved from unfamiliar concept to trendy buzzword, to a critical component of successful marketing. Omni-channel began and mainly based itself on Customer Centricity in stores.

Its origin was figured out by Best Buy when they realized they could not beat Walmart on price. Therefore, the strategy ventured by Best Buy aimed at competing with Walmart to out do them in online retailing.  It is in this regard that technology can blur the distinction between online and physical retailing, hence enabling the retailers and their supply chain partners rethink their competitive strategies.

 

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