Supply-Chains, Marketing, Customer Acquisition.

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Supply-Chains, Marketing, Customer Acquisition.

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Business Project

Final Term Project:

The project involves a hypothetical situation in which you are hired to advise and develop strategy about entry in a new country. You can select any country/ region (China, India, Australia, Brazil, Mexico, Russia, European Union) and any industry (Agriculture Products, Apparels, Oil and Gas, Software and ICT services, Consumer Durables, Food Products, Hotels, Airline or Automobile).

Please ensure that you pick a country and industry combination that is in fact technically feasible and commercially viable.

  1. You must create a new company with a product to sell or a service to offer.
  2. The report must consist of detailed evidence or theory based analysis, recommendations and explanation/ rationale behind suggested actions.
  3. The term paper should deal with all relevant topics. For example:
  4. Economic, Political & Cultural Environments.
  5. Industry Analysis, Competitiveness, Production Factors.
  6. Regulatory Requirements, Financing, Corporate Structure.
  7. Supply-Chains, Marketing, Customer Acquisition.
  1. Add bibliography at the end with properly formatted references for other studies, articles, papers that are cited in the report.


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