How advertising ‘works’ is still not agreed upon in spite of over 100 years of advertising research. Summarise what you feel to be the main issues in this debate and critically evaluate some of the ways they have been investigated.
How advertising ‘works’ is still not agreed upon in spite of over 100 years of advertising research. Summarise what you feel to be the main issues in this debate and critically evaluate some of the ways they have been investigated.
How advertising ‘works’ is still not agreed upon in spite of over 100 years of advertising research. Summarise what you feel to be the main issues in this debate and critically evaluate some of the ways they have been investigated.