Book link: http://devry.vitalsource.com/#/books/9781118233702/pages/50449254

Exercises below

In the Powers text in Chapter 11 (pp. 381-382), you will find a section entitled Internet Exercises. Please complete items #1 and #2, making sure to thoroughly visit each web page and carefully answering the required questions for each item. In Chapter 12 (pp. 422), you will find a similar section as the one above. Please complete items #1 and #2, also making sure to thoroughly visit each web page and carefully answering the required questions for each item. APA source citations are required (in-text and on a separate reference page). Internet Exercises

1. Site name: Hotel Online

URL: www.hotel-online.com

Background information: Hotel Online is the hospitality industry’s online meeting place, providing the latest and most relevant news, trends, discussion forums, employment opportunities, classified advertising, and product pricing available anywhere.

Site name: Lodging Econometrics

URL: lodging-econometrics.com

Background information: Lodging Econometrics is a recognized authority on all hotel real estate, including the development pipeline and the sale and transfer of lodging real estate nationwide. It also compiles and maintains the Industry’s Census of Open and Operating Hotels, which includes the names of owners and management for more than 60,000 hotels in the United States and Canada.

Exercises:

a. Find and discuss at least two trends that are occurring in the hotel industry as defined by the consultants on this Web site: lodging-econometrics.com b. Based on the news articles from Hotel Online, along with your current readings in the newspaper, textbooks, blogs, and so on, discuss a trend you believe is impacting the hotel industry and indicate why you think it is important. 2. Site name: Starwood Hotels & Resorts Worldwide, Inc.

URL: www.starwood.com

Background information: Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with approximately 960 properties in more than 100 countries and 145,000 employees at its owned and managed properties. Starwood Hotels is a fully integrated owner, operator, and franchisor of hotels and resorts.

Site name: Host Hotels and Resorts

URL: www.hosthotels.com

Background information: The vision of Host Hotels and Resorts is to be the premier lodging real estate company. Its focus is the acquisition of high-quality lodging assets in prime urban and resort locations that have the potential for significant capital appreciation.

Site name: FelCor Lodging Trust

URL: www.felcor.com

Background information: FelCor is one of the nation’s largest hotel real estate investment trusts and the owner of the largest number of upscale, all-suite hotels in the nation. FelCor’s consolidated portfolio is comprised of 87 hotels, located in 23 states and Canada.

Exercises: a. Browse through the Web sites for the three REITs. What are the similarities and differences among them? b. Who is the target market for each REIT? c. What hotels and resorts are in the portfolio for each REIT? d. Which of the above REITs is/are considered a “paper clip REIT”? How does it differ from a standard REIT?

Internet Exercises

1. Site name: Choice Hotels

URL: www.choicehotels.com

Background information: Choice Hotels International is one of the largest and most successful lodging franchisors in the world with over 5,000 hotels in more than 33 countries. Built on the foundation of the venerable Quality Inn brand, a pioneer in consistent mid-priced lodging, Choice Hotels today is the worldwide franchisor of ten branded hotels as well as the Ascend Collection, a network of boutique hotels

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Site name: Wyndham Worldwide

URL: www.wyndhamworldwide.com

Background information: Wyndham Worldwide was previously part of the Cendant group. It is one of the world’s largest hospitality companies spanning six continents and offering individual consumers and business customers a broad array of hospitality products, services and price ranges through a diverse portfolio of world-renowned brands.

Exercises:

a. Review both of the above sites. How do the Wyndham Hotel group and Choice Hotel Group position themselves to compete with one another? b. Surf both sites and describe the franchise information that is provided by each company. Which company provides the most extensive information? 2. Site name: Four Seasons Hotels and Resorts

URL: www.fourseasons.com

Background information: As one of the world’s leading operators of luxury hotels and resorts, Four Seasons currently manages over 80 properties worldwide. The company also offers a growing network of branded vacation ownership properties and private residences.

Site name: The Ritz-Carlton

URL: www.ritzcarlton.com

Background information: Among the grand hotels of the world, the Ritz-Carlton hotels and resorts are renowned for indulgent luxury. Sumptuous surroundings and legendary service are their trademark. They currently manage 70 hotels in 24 countries.

Site name: Rosewood Hotels & Resorts

URL: www.rosewoodhotels.com

Background information: Rosewood Hotels & Resorts is a privately held ultra-luxury hotel management company. Rosewood is a collection of unique hotels that offer luxurious accommodations and personalized service. Each hotel features architectural details, elegant interiors, and innovative culinary concepts that are reflective of the local region where the hotel or resort is located.

Exercises: a. All three of the above hotel companies compete for the same target population. What marketing strategies do they use to attract customers to their hotels? How do they differ? b. In your opinion, which hotel company has the best marketing strategies on its Web site? Why? c. What are the similarities and differences among these three companies regarding how they market their hotels versus how the Choice and Cendant hotel groups market their hotels?