Assume you have the role of top management at a major global electronics company that is developing a wireless device capable of on-demand music and video downloads from anywhere on the globe.

Power of Habit: Why We Do What We Do in Business and Life
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Assume you have the role of top management at a major global electronics company that is developing a wireless device capable of on-demand music and video downloads from anywhere on the globe.

Assume you have the role of top management at a major global electronics company that is developing a wireless device capable of on-demand music and video downloads from anywhere on the globe. What criteria should the company use to determine where to manufacture the device and whether or not to enter into a collaborative arrangement to manufacture the product or control it internally?


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