Advertising Analysis (the acronym stands for Values, Attitudes and Lifestyles) is a consumer research service that helps marketers develop strategies for targeting, positioning, and communicating with customers and prospects.
using a specific set of psychological traits and key demographics that drive consumer behavior.

Take the VALS Survey to learn your VALS type and to learn about the other VALS types in the US Framework.

time to put your new knowledge of the VALS system into action. For this assignment, you need to choose three different commercials from three different programs from three different television networks (e.g., CBS, MTV, TBS). While watching, pay particular attention to the commercials, and then answer the following questions:

Program/Commercial 1:

1. What television network did the program appear on? (ABC, CBS, MTV, etc.)

2. What VALS segments would this television show appeal to, and why?

3. What types of commercials tend to appear during the show? List four commercials you saw.

4. Describe one commercial in detail and describe how it appeals to the VALS type likely to watch the show.

Program/Commercial 2:

1. What television network did the program appear on? (ABC, CBS, MTV, etc.)

2. What VALS segments would this television show appeal to, and why?

3. What types of commercials tend to appear during the show? List four commercials you saw.

4. Describe one commercial in detail and describe how it appeals to the VALS type likely to watch the show.

Program/Commercial 3:

1. What television network did the main television program appear on? (ABC, CBS, MTV, etc.)

2. What VALS segments would this television show appeal to, and why?

3. What types of commercials tend to appear during the show? List four commercials you saw.

4. Describe one commercial in detail and describe how it appeals to the VALS type likely to watch the show.