Conduct a strategic audit on the following areas: Internal environment, External environment

Write a 1,050- to 1,400-word paper in which you research a publicly traded corporation that has exhibited global business strategies.
August 4, 2017
With the rapid globalisation of markets, critically examine the environment of international business that are necessary to achieve success in cross-border business.
August 4, 2017
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Conduct a strategic audit on the following areas: Internal environment, External environment

Now that you have conducted a cultural review along with developing some marketing strategies for entry into the country, it is time to begin the third part of the project, which continues from Project Part 2. Using the same company of choice that is proposing an expansion opportunity oversea, conduct a strategic audit on the following areas:

  • Internal environment
  • External environment
  • Strengths
  • Problem analysis
  • Recommendations and implementation costs
  • Evaluation and Control Processes

Submit a two- to three-page Word document using 12-pt. font and APA format. In your paper include a title sheet and 2-3 references. Only one reference may be found on the internet. The other references must be found in the Grantham University online library. Only the body of the paper will count toward the word requirement.


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