Assess the value of multiculturalism and diversity in a global environment.
What if you were the fertilizer sales representative and your job was to prove the superiority of the new product to the farmer?
August 4, 2017Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
August 4, 2017This assignment incorporates the materials from the Units 4 and 5 Assignments to provide a background and foundation upon which to build and broaden the scope at how the firm functions in different parts of the world and what it can do to maximize its effectiveness as a global organization. A strategic audit will be performed and forecasts will be made for the next 2 years.
Course outcome(s) practiced and assessed in this Assignment: GB540-2: Integrate concepts of regional, national, and global economic behavior with macroeconomic theory. PC-4.1: Assess the value of multiculturalism and diversity in a global environment.
Directions The primary focus of this assignment should be on your firm’s global operations, and their influences on the regional and national levels. You also need to assess the value of multiculturalism and diversity in operating (managing) a company in a global environment. How have they done in the past? What is their current state? What kinds of plans and possibilities do they have for the future? Is there room for improving what they do? Should new ventures be added or old ones subtracted? As you can see, the field is wide open for you to construct your Project in the most relevant way you see fit.
Criteria As part of this assignment, you will need to include the following: ? Your Assignment should have a cover sheet with the following information: Title of the paper, Your Name, Course Number and Section Number, and Date ? It must be a minimum of 5 pages long (excluding title page, references, etc.) ? Be sure to include the criteria located in the rubric below within your paper. ? It must be APA formatted with citations to your sources and your last page should list all references used. (Review the APA formats found in the Kaplan Writing Center) ? You must use a variety of three objective, high quality, and current sources. Peer reviewed articles, articles published in journals, textbooks, and library resources found in the KU Online Library are examples of high quality resources. ? Note that Wikipedia, Investopedia, etc. are not considered as reliable resources for this research
