Environmental Factors

Find an article published within the last two years that offers an industry forecast of global business conditions for an organization with which you are familiar and evaluate the article concerning environmental factors that affect global and domestic marketing decisions. In your paper, be sure to address the following:

1. Evaluate how the article’s forecasts of high-level global and domestic environmental
factors will affect the organization’s marketing decisions.

2. Evaluate how the article’s forecasts of technological change will affect the organization’s
marketing decisions.

3. Compare the author’s perceived importance of social responsibility and ethics with at
least three other alternatives, including your own, as related to the organization’s marketing decisions.

4. Finally, provide a conclusion on the accuracy of the articles forecasts, and identify what
else you would look for to support your position in reference to your conclusions.

5. Remember to use APA format, including writing in the third person, an abstract, section
headers, title page as well as properly citing all of your sources both in your narrative as well as on an end-of-paper references list. No references should appear on your reference list if the source is also not cited within your paper